If Viagra, Cialis, and Levitra aren't enough for you, consider M-vix, a new pharmaceutical treatment for erectile dysfunction, which is going on the market in Korea. M-vix is the fifth ED drug to be approved in Korea; the fourth was Zydena (aka Udenafil). Zydena is made by a company called Dong-A Pharm - I am not making that up.

How does this new drug exert its effect? PubMed had no information on Mvix, and I haven't found any information on the SK Chemicals website.

Zydena is a phosphodiesterase-5 inhibitor, like the big 3 that are for sale in the west.

SK Chemicals (the manufacturer of M-vix) also has products made from plant extracts (as well as synthetic drugs), so it's hard to predict the origins of M-vix without any other information.

It is clear that SK Chemicals put a lot of thought into what their product should be called; here's a snippet from one of their press releases:

The name M-vix is comprised of three syllables and low-to-medium sounds, giving it the enhanced deep image of a gentleman, unlike the competitors’ ED drugs which mostly consist of four syllables and voiced sounds ending in ra or na, giving them a sense of “lightweight.”

The new brand M-vix was coined by borrowing the M in Man, Macho, Male, and Muscle, as well as the initials of Bigs, Victorys and so forth. M-vix then refers to an ED drug that further “erects” male confidence.

Notably, the M-vix brand visually expresses the usage and efficacy of the new drug by using the letter M and a reverse angle motif that symbolizes men or the product.

Meanwhile, SK Chemicals has registered M-vix as ai-bi-shi in China, and is preparing for local marketing. The Chinese brand means love stronger than a lion, symbolizing a man of confidence, like the male lion which leads numerous lionesses.

I'm looking forward to the TV commercials.

MVIX (without the dash) is the name of a line of video players. Most media reports on the erection drug somehow dropped the hyphen, creating possible confusion.

External Links

• Press Release on MVIX.
• SK Chemicals website the maker of M-vix.
• Dong-A-Pharm product page (scroll down to bottom for Zydena page link).